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Odds are, most people will say "public relations" and then cite features of press relations: writing
news releases, briefing reporters, and so on.
PR includes these press-directed fundamentals, of course. But
to play a meaningful role in marketing your business, Public Relations builds your relationships and reputation in
a range of communities -- from customers and prospects, to debt or equity investors, to legislators, suppliers and employees
-- along with the press.
This is the broad view of Public Relations we practice at On-Message: strategic PR
that delivers measurable ROI by actively helping you succeed.
We offer a full slate of services that integrate
closely with your existing marketing, sales and technical operations.
Strategic Public
Relations
Corporate and Product Positioning
Message Development
Marcomm Program Integration
PR Operations Analysis
Media, Consultant and Analyst Outreach
News Announcements
Press Tours and Briefings
Speaker Programs
Ongoing Press Contact
Editorial Opportunity Development
Sales and Marketing Support
Trade Shows and Special Events
Lead Generation Programs
Competitive Analysis Reporting
Market Feedback
Editorial Support
Web Site
Content
Press Kits, Technical Briefs, Backgrounders
White Papers
Application Stories
Sales &
Marketing Collateral
Customer Case Histories
Contributed Op-Ed and Bylined Articles
Speech Writing and
Presentations
Training and Special Programs
Crisis Management and Planning
Media
Training
Speaker Training
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