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For more than 25 years, Don Kaplan has developed and executed marketing communications strategies for almost every kind
of organization imaginable, identifying unique market characteristics and matching them to specific client needs. Industries
in which he's had success encompass professional services (such as law, accounting, training and finance), consumer sectors
(including retail, education and food-service), business-to-business (real estate, non-profits) and technology (healthcare,
IT and the Web).
Approaches Don has employed on behalf of clients range from advertising and media outreach to relationship and guerilla marketing.
In addition, Don has created and written copy for hundreds of ad campaigns in print, mail, the Web and radio. He has directed
TV commercials, written, arranged, conducted and played jingles, devised and implemented public relations campaigns, and conceived
and produced scores of brochures and other collateral pieces. He also has coached chief executives, salespeople and members
of internal marketing departments.
Don founded and ran a successful full-service advertising agency for 10 years, providing all the creative and writing all
the copy. Prior to the agency business, he was a teacher, magazine publisher, columnist and critic. He has served as a strategic
marketing consultant since 1993.
In the past, Don has lectured and run workshops at Harvard University, The Massachusetts Bar Association, trade associations
and law firms; and served on Boards of Directors for WGBH, Help for Abused Women and Children, and other non-profits. He also
performs with a jazz trio.
Don holds a B.A. from Boston University and an M.A.T. degree from Boston College.
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