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An 18-year veteran of communication and marketing campaigns, Beth Lutz has represented companies across a broad array
of industry verticals -- including energy and power; information technology; and insurance/financial services. With an extensive
background in designing, implementing and executing PR strategies, she advises clients on media and analyst relations as well
as their community affairs.
Additionally, Beth is skilled in conference planning, speaking programs and collateral
development. For these areas, her special expertise is in message targeting -- ensuring that clients' critical marketing
points resonate with their intended audiences.
Prior to partnering with On-Message, Beth developed a keen sense
of client service from holding marketing positions in both corporate and agency settings. Most recently she was a senior account
manager at Allmerica Financial where she developed marketing collateral. Previously, she worked as a senior PR account executive
and counseled high tech clients for Weber Shandwick Worldwide, the world's largest public relations firm. From 1995 to
2005, she was a core member of the marketing team at AIR Worldwide, a rapidly growing insurance software and services firm.
Beth began her career in 1993 and built a solid understanding of the insurance industry from her role as a reinsurance broker
at Guy Carpenter, a Marsh McLennan company.
Throughout her career, Beth has provided PR and communication support
to clients in multiple market sectors and in a range of sizes, from startups to public firms to non-profits. She's secured
coverage for her clients in top-tier business publications and media outlets including The Wall Street Journal, The Financial
Times, The New York Times, Time Magazine and NBC News, as well as many local and highly specialized trade publications.
Beth holds a Bachelor of Arts degree in Political Science from Union College.
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