Michelle’s experience spans both agency and corporate sides of the business. She’s held senior-level PR and marketing communications roles at several Boston-area software and hardware firms, and is a former vice president at Schwartz Communications -- one of the nation’s largest high-tech PR firms.

Previously, Michelle was Marketing Director for software firm Empirix Inc., responsible for a staff that handled all outbound marketing activity including PR, direct marketing, the Web, collateral, advertising and events. Under Michelle’s leadership, Empirix implemented aggressive communication efforts to heighten awareness of the company’s products while increasing its sales leads and press coverage. Michelle also conceptualized and guided production of an innovative book on IMS testing and monitoring.

Before joining Empirix, Michelle was Director, Corporate Communications for Brooks Automation, a semiconductor manufacturing equipment company, where she headed all external and internal communications during the company’s $500M acquisition of PRI Automation. Michelle also served as Director, Corporate Communications for CRM software vendor Exchange Applications, where she built the communications department from scratch to a five-member team, and established Exchange’s investor relations function prior to its IPO, and managed it until her departure.

Michelle earned a B.S./B.A. from Boston University and an M.B.A. from Boston College.